Catriona Standingford Therapy branding and website

Background

Catriona Standingford had previously worked with us on the Brand FT brand updates and Brand FT website UI updates. Having now qualified as a therapist, Catriona approached us to develop a new brand and website for her new therapist venture – Catriona Standingford Therapy.

Catriona wanted the business to use her name and was conscious of avoiding using cliched visual elements and colours. We needed to find the right balance of avoiding well trodden therapist branding themes whilst still conveying a sense of calm, approachable professionalism.

Two Catriona Standingford Therapy appointment cards on a desk. One is face down to show branding and the other is face up to show an appointment time.

Artwork design for Catriona Standingford's podcast - The Space We Share. Shows Catriona posing with her head on her hands and a headset on in front of circular graphics containing the podcast name.

Result

Mode=Create developed a logo that did not reference cliched therapy imagery but drew on the letter forms of Catriona’s initials to depict a speech bubble. A playful approach to the concept of conversation, discussion and sharing.

We developed a colour palette that feels neutral, provides accent colour options that are bold without being over-facing and feels professional yet comfortable and approachable.

Once the foundations of a solid brand were in place, we designed a full website including, therapy service pages, news section, and the usual supporting pages. We also designed a podcast area complete with branding for Catriona’s podcast – The Space We Share.

And not a stepping stone in sight.

How Mode=Create helped…

Fact find

Logo design

Branding

Graphic design

Website design

3 page designs for Catriona Standingford Therapy by Mode=Create.

Catriona Standingford Therapy website homepage displayed on a laptop and and mobile phone placed on a desk in a light room.

This is the second large project I’ve worked with Gav on, in very different sectors. On this project I was looking for a logo and a website design that was professional but not corporate, warm and friendly but not too casual. He helped me explore the options and then after coming up with a few detailed ideas it was clear which was the right one for this project. I’ve always found Gav easy to work with, responsive, able to pivot when needed and communicates well with all involved including my web developer. He clearly knows what he’s doing design-wise and will continue to be my go-to for anything design related.