Hallam Brothers logo design

Background

Established in 1932, Hallam Brothers are a family run garage servicing and selling second hand vehicles.

Hallam Brothers have recently expanded their premises and invested in a brand new workshop with state of the art facilities. The new investment reflects the ambitions of the latest generation of Hallams to stay ahead of the market and increase servicing capabilities, safeguarding the business for the future.

Hallam Brothers approached Mode=Create to develop their first identity since 1932 to accompany their expansion.

Hallam Brothers new vehicle maintenance unit sign shown by day.

Result

Working closely with the family, Mode=Create conducted competitor research and agreed to explore three potential approaches for the new identity.

We provided examples of how each solution could be applied in the real world such as signage, key rings, paperwork and even adverts.

Once the identity had been approved, Mode=Create provided Hallam Brothers with a brand toolkit, ensuring the team can apply the new identity consistently as they grow the brand and business.